Whether you’re a new business or a well-established one, you have one thing in common. You need leads. And you need them fast.
But, generating leads isn’t as easy as it seems. According to the 2017 State of Inbound Report, 63% of marketers say their top challenge is generating enough traffic and leads.
And, with the rise of ad blockers and the increasing cost of paid advertising, it’s becoming more and more difficult to reach your audience through traditional inbound marketing tactics.
So, what’s the solution?
1. Ask the Right Questions
The trick to using surveys for lead generation is to ask the right questions. You want to make sure that you’re collecting information that is going to be valuable for your sales and marketing teams.
You should also keep your survey short and sweet. The longer your survey, the less likely people are to complete it. Try to keep your survey to 5 questions or less.
Some good questions to ask in your survey include:
• What are the biggest challenges you’re facing in your industry right now?
• What are your goals for the next 12 months?
• What kind of content do you find most valuable?
• How did you hear about our company?
The answers to these questions can help you to identify potential leads and to personalize your marketing efforts.
2. Keep It Short
It’s important to keep in mind that your survey participants are taking time out of their day to help you with something. That’s why it’s critical to keep your surveys short and sweet.
If you’re asking for more than 10 minutes of your prospect’s time, you may want to consider breaking your survey into two parts. That way, you can be sure you’re not asking too much of them.
To keep your survey short, consider the following tips:
• Only ask questions that will help you achieve your end goal.
• Make sure your questions are easy to understand and require a simple answer.
• Keep the number of questions to a minimum.
• Keep the survey to 10 questions or less.
3. Offer Incentives
A great way to get people to fill out your survey is to offer an incentive.
Incentives can be anything from a discount on your products or services to a free gift or even a cash prize.
Just be sure to make it clear what the incentive is and how people can claim it. If you don’t, you could end up with a lot of people who are disappointed and angry that they didn’t get what they were promised.
4. Make It Visually Appealing
Like any other piece of content, the more visually appealing your survey is, the more leads you’ll attract.
And, since surveys are typically the first piece of content a visitor will see when they land on your site, you want to make sure it looks good.
One way to do this is by adding images and videos to your survey. This will help break up the text and make your survey more visually appealing.
You can also use different fonts, colors, and headings to make your survey stand out. But, be careful not to go overboard. You want your survey to look professional and on-brand, not like a rainbow exploded on your page.
5. Share Your Survey
Once your survey is complete, it’s time to share it. You can share your survey in a variety of ways, including:
• Email: Share your survey with your email list to get quick responses.
• Social media: Share your survey on your social media profiles to reach a larger audience.
• Embed it on your website: Embed your survey on your website to make it easy for visitors to find.
• Share it in relevant communities: Share your survey in relevant online communities, such as forums or LinkedIn groups, to reach people who are interested in your topic.
The more you share your survey, the more responses you’ll get, and the more leads you’ll be able to generate.
6. Qualify Your Leads
You can also use surveys to qualify leads. This is a great way to weed out the leads who are less likely to convert, so that you can focus your time and energy on the ones who are most likely to buy.
To qualify leads with a survey, you can simply ask questions about their needs and pain points, and then use their answers to determine how well they match up with your ideal customer profile. If they match well, then you can consider them a qualified lead and reach out to them with a targeted offer. If not, you can simply move on to the next lead.
This is a quick and easy way to pre-qualify your leads, and it can save you a lot of time in the long run.
7. Use Your Results
Once you’ve collected your survey responses, it’s time to put them to work. You can use your survey results to create a wide range of content that will help you generate leads.
For example, you can turn your survey results into blog posts, infographics, SlideShares, and more. You can also use your survey results to create lead magnets like ebooks and whitepapers.
In addition to creating content, you can also use your survey results to inform your email marketing campaigns. For example, you can use your survey results to create highly targeted email lists, and you can use your survey results to create email content that is highly relevant to your leads.
8. Follow Up
Last but not least, you should always follow up with your leads.
If someone has taken the time to complete your survey, it’s likely that they’re interested in what you have to offer. Don’t let that interest go to waste.
Follow up with your leads as soon as possible. Thank them for taking the time to complete your survey and let them know how you can help them.
If you’re able to provide a solution to their problem right away, you’ll be well on your way to converting that lead into a customer.
9. Keep Your Data Safe
Finally, it’s important to ensure that your survey data is safe. This means using a secure survey tool that encrypts all data, and only sharing data with those who need to see it.
You should also be careful about what personal information you collect in your surveys. If you don’t need to collect someone’s name or email address, then don’t ask for it. This will help to protect their privacy and keep your data safe.
Conclusion
Are you ready to start generating more leads with surveys? With our survey builder, you can create and distribute professional surveys in just a few clicks. Plus, you can analyze your results in real time.
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