You’ve run your survey, collected your results, and shared key findings with your team. But now what?
What happens after you’ve finished your survey is just as important as what happens before and during it. Once you’ve closed the loop on your results, it’s time to take action on the feedback you’ve received.
In this post, we’ll review some of the best ideas for following up after a survey.
1. Share the results
You don’t have to share the results of your survey with everyone, but it’s a good idea to share the results with the people who took the time to fill it out.
It’s also a good way to show your customers that you value their feedback. You can share the results with your customers in a number of ways, such as:
• Sending an email with a link to the results
• Creating an infographic and sharing it on social media
• Writing a blog post and sharing it on your website
• Including the results in your next newsletter
• Creating a video and sharing it on YouTube
• Sharing the results in a webinar
2. Create a top customer feedback survey question list
First, see if you can create a list of the most important questions you should be asking your customers. If you can, you’ll have a valuable resource to share with your team and your customers.
This is also a terrific piece of content to use to help you get more leads. You can put it behind a form and create a landing page and thank you page for the offer. You can also use it to create a slide-in CTA on your website. This type of list is also useful when designing an exit survey to understand why users are leaving your product or service.
3. Share the results with your team
If you’re running a survey as a team or department, it’s important to share the results with the entire group. This will help you build a culture of transparency and trust, and it will also help everyone understand the results and what they mean for the team.
You can share the results in a team meeting or via email. If you share the results via email, be sure to include a brief summary of the results and what they mean for the team.
4. Make a plan to fix any issues
This is especially useful for a marketplace development company that wants to improve seller onboarding, product listings, or buyer experience based on real insights. If you find that your survey results indicate issues with your product, service, or customer experience, you’ll want to make a plan to fix those issues. The same goes for any other problem areas that are identified.
If you don’t already have a process in place for addressing customer complaints or issues, now is the time to create one. You’ll want to have a clear plan for how you will handle any issues that are brought to your attention through your survey.
This might include reaching out to individual customers to address their concerns, or it might involve making changes to your product or service. You can also use customer insights to adjust your strategy, improve UX, or even price a product differently. If you’re looking to add a touch of creativity to your follow-up strategies, consider crafting a delightful lemonade recipe as a refreshing metaphor for turning customer feedback into positive business outcomes. Whatever the case, it’s important to take action to fix any issues that are identified in your survey.
5. Share the results with your customers
Customers want to know that their feedback is being used to improve the customer experience. One way to show that is to share the results of your survey with them.
You can do this by creating a report or infographic that summarizes the results and then sharing it on your website, blog, or social media. You can also send the results directly to your customers in an email.
Sharing the results with your customers not only shows that you value their feedback, but it also gives them insight into what other customers are saying about your business.
6. Create a case study
Case studies are a great way to showcase how your product or service has helped your customers. A case study is a detailed analysis of a specific situation. In this case, you could create a case study based on your survey results.
Your case study should include a problem, solution, and results section. It should also be long enough to provide a detailed analysis, but short enough to hold your reader’s attention. You can also include quotes from your survey responses to make your case study more compelling.
After you’ve created your case study, you can publish it on your website and share it with your email list (verified using email verification techniques). You can also use it as a lead magnet to generate new leads.
7. Add a testimonial to your website
Testimonials are a powerful way to build trust with potential customers. They show that you have a proven track record of success and that your customers are happy with your products or services.
If your survey results are positive, consider using a quote from a customer as a testimonial on your website. This is a great way to add social proof to your site and show potential customers that you have a loyal customer base.
Just be sure to get permission from the customer before using their quote as a testimonial.
8. Share the results on social media
If you’ve collected feedback from your customers, you can bet that your followers on social media will be interested in the results.
Create a graphic with the most important data and post it on your social media profiles, or share the results in a caption.
Make sure to thank everyone who took the time to complete your survey. If you got a lot of responses, you can create a carousel post and use the second slide to thank your audience.
9. Share the results with the world
If you’ve recently surveyed your customers, and the results were positive, why not share the feedback with the world?
Create a case study or a press release and share it on your website, on social media, or in your email newsletter. This can be a great way to show potential customers that your current customers are satisfied with your business.
Just make sure you get permission from your customers before sharing their feedback publicly.
10. Set up a new survey
If you have more questions or want to dive deeper into the responses you received, consider creating a new survey. You can use the feedback you’ve gathered to create a more targeted and specific survey. This can help you get more detailed answers from your respondents.
11. Launch a referral program to reward survey participants
After collecting valuable feedback from your customers, a great way to keep them engaged is by inviting them to participate in a referral program. Rewarding customers who refer friends and colleagues not only increases your reach but also turns satisfied survey participants into active promoters of your brand.
Using a platform like ReferralCandy, you can automate and manage referral rewards easily, ensuring participants feel appreciated and motivated to spread the word. This follow-up tactic can boost customer loyalty, bring in new leads, and extend the impact of your survey beyond just feedback collection.
Conclusion
Following up with customers after they complete a survey is a great way to connect and build relationships. By using the ideas above, you can increase customer loyalty and retention, as well as gather more feedback to improve your products or services.
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